QVB : 10 Year Strategic Vision

A Palace of the People - an international retail, cultural and dining destination

My role on this project encompassed:

• Member Senior Asset Management Team

• Strategic Development

• Digital Transformation Advisory

• Arts & Culture Advisory

• Authored new Brand Positioning title: “Palace of the People” and Centre Vision: “A renowned Australian icon that marries the wisdom of the past with the wonder of the future, delivering exceptional retail experiences”