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Vicinity Centres x Inspired Unemployed Content Collab

QVB x Inspired Unemployed x New Order

Iconic places taken over by iconic social media stars

We wanted to communicate our health and hygiene message in a way that resonated with our community, especially younger people. We know that our centres are community hubs and we wanted to reinforce the important role that we all have to play to keep our community healthy and safe.
— Vicinity Centres Director of Premium Assets, Fiona Mackenzie

Shopping Centre News coverage 

See the hero content release version here - featuring New Order’s ‘Blue Monday’

My role on this project encompassed:

  • Content Strategy

  • Content Production

  • PR & Comms Strategy

  • Social Media Management

Produced in collaboration wit Born & Bred Talent Management